Which SEO Tools Should I Use?
SEO is a concept which is made up of lots of different elements which must be checked and improved upon in order for your website to gain ranking positions. There are many tools which offer an overview of the current state of your site, and some which are more specific in that they analyse certain elements of the SEO of your site.
For example, there are tools which look at your keyword density which are aimed at giving you an idea of whether your content is adequate for the keywords you want to rank for, or if changes need to be made. Similarly, On Page SEO Analysers are available which look at your keywords as well as other on-page features such as your meta data.
It is important for you to know your Google Page Rank as this will be a good indication of how strong the search engine considers your website to be. This is a value between 1 and 10 – a page rank of 4 means that your site is doing well; a page rank of 10 is near impossible as it denotes the perfect website in the eyes of Google. Aim for a page rank of 4 as this will give you peace of mind that your site is doing well. There are free Google Page Rank checkers available online, such as the one created by Chameleon Web Services.
The best advice then is to use a range of different tools to check the state of your website and create a strategy for the future in terms of SEO. It is important that you take into account the fact that some results will differ between the tools that you use, so a little personal investigation and logic will be needed to supplement the information given by these SEO tools.